Introduction
Across the GCC, cloud kitchens have become one of the fastest-growing formats in the foodservice sector. Dubai, Riyadh, Doha, and Muscat have all witnessed rapid expansion of delivery-first brands, fuelled by dense urban populations, high delivery adoption, and ambitious venture-backed rollouts. Yet behind this growth lies a persistent challenge. While some cloud kitchen brands scale seamlessly across multiple countries, others struggle to replicate success beyond two or three locations.
